• The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Be it your home, office, shops, hotels, bars or restaurants, Coca-Cola is everywhere! Leading brands of tequila in the United States in 2016, based on volume sales (in 1,000 9 liter cases). Available at: https://www.thespiritsbusiness, Business Wire (2017). Soft Drinks and Disease. What does a diversified portfolio provide for the company? Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Press Release: U.S. Strength. Form 10-K for the Fiscal Year Ended December 31, 2017. Best Global Brands 2017. Coca-Cola SWOT Analysis In A Nutshell Coca-Cola is the market leader of the soft drink industry. For more information on how to do a SWOT analysis please refer to our article. Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. (2018). SWOT analysis of Coca-Cola This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Impact of the Berkeley Excise Tax on Sugar-Sweetened Beverage Consumption. All Brands. (MENAFN - GetNews) A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Available at: http://www.businesswire, Statista (2018). View SWOT Analysis of Coca-Cola.docx from MKT MISC at Oakland University. ZICO Coconut Water offers new entry points for consumers. Form 10-K for the Fiscal Year Ended December 31, 2017. Coke is currently the market leader in the manufacture and sale of sugary carbonated drinks and has a strong brand image. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. You can find more information about the business in The Coca Cola Company's official website or Wikipedia’s article. [1] The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 countries. It is also the most widely recognized brand , with a Business Insider study revealing that a staggering 94% of the world population recognizes the red and white logo. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Many health experts have prohibited the use of these soft drinks. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. Wide audience reach. The Coca-Cola Company owns and distributes over 500 different brands, which is the most extensive beverage brand portfolio in the whole industry. Second, with so many beverage drinks in so many flavors, the business can satisfy every consumer’s needs and tastes. The market leader in the soft drinks industry, Coca-Cola is one of the most renowned brands across the world. Did you find this article interesting? PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever Group, Mondēlez International, Inc., Groupe Danone, Kraft Foods Inc., Nestlé S.A. and many other companies in the beverage industry. The following is a SWOT analysis of Coca Cola: Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. We're the No.1 source for both free and paid SWOT analyses on the web. Liquid Refreshment Beverage Market Accelerated Again in 2016. All the information is supported with data from the most trusted sources. World’s Most Powerful Brands. In 2014, worldwide income was $46 billion, down 4% ($2 billion less) from 2012 (Recent Scholarship, 2005). Available at: https://www.bevindustry.com/, Hopkins, A. Coca-Cola trademark (includes Diet Coke and Coca-Cola Zero) earned around 40% of the company’s total revenue. Best Global Brands 2005. Some recommendations are explained as follows: Stepping into the food market – Coca-Cola needs to introduce new products in snacks and food segments. Company: The Coca-Cola Company CEO: James Quincey Year founded: 1886 Headquarter: Atlanta, USA Number of Employees (Dec 2019): 86,200 Public or Private: Public Ticker Symbol: KO Market Cap (Oct 2020): $218.25 Billion Annual Revenue (Dec 2019): $37.27 Billion Profit |Net income (Dec 2019): $8.92 Billion, Products & Services: Coca-Cola | Diet Coke | Coke Zero | Ciel | Dasani | Del Valle | Fanta | Fair life | Georgia | Gold Peak Tea | Honest Tea | Mello Yello | Minute Maid | Odwalla | Powerade | Simply Beverages | Glaceau Smartwater | Sprite | Suge | Glaceau vitamin water | Zico Competitors: Pepsi | Dr Pepper Snapple | Mountain Dew | Gatorade | Nestle | Redbull | Parle. The company can also use its size to affect the competition by underpricing some of its items, acquiring the smaller competitors or saturating the market with many of its own products. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. However, it is recommended to bring more innovative changes. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth in a manner that creates value for our shareowners.”[1]. If you want to find out more about the SWOT of Coca Cola, you’re in the right place. Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Publix Super Markets: Mission | Values | Philosophy (2020), Nike: Mission | Vision | Purpose | Core Values (2020). World population is increasing day by day as a result water is becoming scarce and the overall water quality is comprised. As water is the main ingredient of Coca Cola products, it has to bear higher costs to meet the consumers demand otherwise, … Press Release: The U.S. Share your thoughts and experiences in the comments section below. Ovidijus is the founder of SM Insight and the lead writer since 2013. Dominant market share in the beverage industry. Considering Coca Cola needs plenty of water to create their soft drink empire, should water become scarce, they would be in trouble. The opportunities and the threats facing the company are also discussed in detail. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Available at: https://www.hsph, Beverage Marketing Corporation (2018). Figure: SWOT analysis of Coca-Cola … Deliveroo Business Model | How Does Deliveroo Make Money? Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each drink as cheap as possible. The Coca-Cola Company’s distribution network allows the chain to reach more customers than most of its rivals could reach. Available at: http://interbrand.com/, Interbrand (2016). It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Available at: http://www.coca-cola, Interbrand (2018). Due to its size, The Coca-Cola Company can exercise its market power over suppliers by requiring lower prices from them. It results in two grave health issues – obesity and diabetes, Coca-Cola is the biggest manufacturer of carbonated beverages. Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft, Under Armour SWOT Analysis 2019 | SWOT analysis of Under Armour. https://EditaPaper.com - Sheffield why i am who i am essay essay about who am i - example papers who am i, how to make an essay title, Liverpool who am i writing synthesis essay. Academia.edu is a platform for academics to share research papers. The Coca-Cola Company (2018). Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. The Coca-Cola Company business overview from the company’s financial report: "The Coca-Cola Company is the world’s largest beverage company. – Coca-Cola owns several packaged drinking water brands like Kinley. 35.410 billion (2017) 15.4% decrease over 41.863 billion (2016), 1.182 billion (2017) 81.9% decrease over 6.527 billion (2016). $KO CEO James Quincey: “We continue to be encouraged by our performance year-to-date as we accelerate our evolution…” pic.twitter.com/QVzigmYah0. Coca-Cola SWOT Analysis. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Coke and McDonald’s, Growing Together Since 1955. More than 10,000 soft drinks from Coca-Cola are consumed every second of every day on average. Available at: http://corporate. Form 10-K for the Fiscal Year Ended December 31, 2017. Available at: http://www.nestle.com/, The Coca-Cola Company (2018). Remember that the Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our four modules (Module 1: Order# 81691039). Form 10-K for the Fiscal Year Ended December 30, 2017. Knowledge on strategic management Insight ( 2018 ) experts have prohibited the use of these drinks... Zico Coconut water market - Global Outlook and Forecast 2018-2023 offers beverages for every taste 7. Of the most extensive beverage brand through this acquisition, Coca-Cola became the most popular soft industry! Line and bottom line: //www.businesswire, Statista ( 2018 ) know that Coca-Cola contained. 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